Jeonghwa has held senior financial supervisory positions in leading firms in the strategic communications sector in both South Korea and Singapore. Prior to joining WATATAWA, she was CFO of Grey Worldwide in Singapore. Her other positions have included CFO at Burson-Marsteller Korea, and internal audit director at DAUM Communications (one of Korea’s largest internet companies). She also had senior roles at Diamond Advertising (now Diamond Ogilvy) and Proctor & Gamble Korea. Jeonghwa holds AICPA and passed all three CFA examinations. Jeonghwa completed the Advanced Leadership Program at Oxford University’s Said Business School.