What We Do

We create and implement communications strategies that establish authentic, constructive engagement with stakeholders.

Our people have advised Asian heads of state, CEOs, ministers, executives and officials in the public and private sectors on a diverse range of complex and challenging communications assignments.

We bring hands-on expertise coupled with an objectivity born of decades working at the highest levels of business, journalism and consulting. Our services include…



Corporate Communications as a Strategic Imperative

We work with senior executives who want substance not spin; who value a discreet outside-in perspective — an independent sounding board — to assess issues and consider potential solutions. We add tangible value by providing confidential advice and by developing ideas and initiatives to help clients bring strategy to life.

Services include:

  • Stakeholder engagement and communications campaigns
  • Influencer/stakeholder mapping and issues analysis
  • Public affairs, government relations
  • Crisis and issues preparedness and recovery
  • Strategic communications workshops and off-sites

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Financial Communications & Investor Relations Management

We create and execute strategic communications programmes essential to the success of IPOs, M&As, quarterly results and major strategy announcements. We work with CEOs, CFOs and other spokespersons to ensure that they are well prepared to meet the markets and earn the confidence of the financial community.

Services include:

  • Sustained IR and financial communications
  • IPO and M&A communications campaigns
  • Debt and capital raising communications strategy
  • Quarterly results, EGMs, AGMs communications
  • Major corporate strategy and financial announcements

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Every Company is a Media Company

Every company has the capability to be a source of relevant, timely, topical and trusted content. We help clients reach out directly to stakeholders in a credible and compelling manner. We help them respond directly to issues and participate in conversations that can impact their business.

Services include:  

  • Content development and distribution
  • Media relations campaigns
  • Social media engagement and dialogue
  • Thought leadership opinion-editorials, speeches, presentation support
  • Brochures, websites, newsletters
  • Video: ideation, scripting, production and distribution

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Corporate Social Innovation

Our CSI approach focuses on creating tangible value, bottom-line impact or achieving competitive advantage whilst also creating societal value. A key element of our approach is the unique methodology we call Profit-MAD: Profit Making a Difference.

Services include:

  • CSI audits: analysis, assessment and recommendations
  • CSI programme development: workshops, ideation, immersion and strategy
  • Programme management and execution
  • CSI amplification strategies (media and stakeholder communications)
  • NGO and advocate mapping and engagement
  • Video: ideation, scripting, production and distribution

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Our Approach

Organisations today can only succeed if they have the trust of their stakeholders– and they can only earn that trust through
credible and compelling engagement. We look at each client’s issues to help them respond and engage with customers,
employees, media and other stakeholders in a way that is authentic, transparent and credible. Society and technology now
demand a dialogue — and more often a multi-party conversation – and are increasingly skeptical of monologues and slick
marketing materials.

We have proprietary IP, products and services but – above everything else — we are solutions-centric and collaborative.
If we can’t solve a client’s problem, we’ll find a trusted partner who can. Most importantly, we’re different because of the
quality of our people and the level of commitment and the intellectual rigour we bring to our work. Our approach blends
knowledge and intuition with technology and analytics. It’s where art meets science.








…to our client’s stakeholders: – sifting through the cacophony on the web or sitting with them to seek their points-of-view. We listen to what the client is saying and watch what that client is doing — looking for consistencies and inconsistencies… It’s a continual discipline that guides and often re-calibrates our strategy.

…historic and real-time events, understand relevant patterns and trends, and predict emerging issues using our data science expertise. But we also interpret, extrapolate and evaluate stakeholder opinions, perceptions and beliefs.

…with the client’s ultimate business result as our starting point. We look for opportunities to deliver competitive advantage. We bring an external perspective to bear in creating a unified business and communications strategy that will resonate with stakeholders.

…compelling and persuasive tactics directly linked to the business goal. Our tactical recommendations are conceived from our specialist solutions and services — or in collaboration with trusted partners – but are client-calibrated not drawn from a communications template or toolbox.

…our client programmes with the same passion and enthusiasm applied to their development. Our client work is about thinking and doing. We pride ourselves on the quality of our strategic counsel but also on our ability to roll up our sleeves and get the job done.

…to changing circumstances and build on the progress of our work. Our approach is flexible and responsive; we call it “adaptive relevance” and it recognizes the need to leverage new opportunities or react to unforeseen challenges – nimbly, swiftly and often pre-emptively.


“Character is like a tree and reputation likes its shadow. The shadow is what we think of it; the tree is the real thing.”

– Abraham Lincoln