Our Approach

We focus on three issues that we consider vital to the success of any organisation:

• Our aim is to protect and increase the value of your Intangible Assets.
• We do this by creating compelling Stakeholder Engagement strategies.
• We do so with the understanding that a game-changing moment can occur at any time; that organisations need what we call Adaptive Relevance.

We Focus on Your Intangible Assets

“Everything that can be counted does not necessarily count;
everything that counts cannot necessarily be counted”
- Einstein

The evidence to support the value of an organisation’s Intangible Assets – its Human Capital, Relationship Capital, Intellectual Capital and Strategic Capital – is compelling and irrefutable.

• Intangible value is now estimated to account for between 50 and 70 per cent of a company’s total market value.
• Your Intangible Assets can have an enormous impact on your Key Stakeholders — and their actions and perceptions can flow back to resonate and influence within your organisation.
• Which is why we focus on helping you engage with your own people (Human Capital), improve perceptions among customers and external stakeholders (Relationship Capital) and highlight your knowledge, systems and vision (Intellectual and Strategic Capital).

We Create Compelling Stakeholder Engagement Strategies

“Look at a man’s behaviour; watch his motives;
find out what pleases him: he will then not evade you.”
- Confucius

Society and technology now eschew one-way communication.
Where once an organisation could attempt to address or resolve an issue with a monologue, now it must at the very least commit to a dialogue – and in many cases be prepared for a multi-party conversation.

WATATAWA works with you to target the stakeholders crucial to your success.

We Ensure Adaptive Relevance

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
- Charles Darwin

A long-term plan does not always achieve a long-term goal.

Organisations need to stand by their vision and values – but they must recognise the need to adapt strategy in pursuit of that vision and in defence of those values.

• Adaptive Relevance is about responding to changes, challenges – and unexpected opportunities.
• We work with clients to assess strategy on an ongoing basis and provide a frank and informed external perspective.
• Our strategic reviews and research initiatives help clients operate in an informed environment – seeing obstacles before they are encountered, responding decisively to developments and, if necessary, planning strategic detours – en route to their desired destination.