Simon has more than 35 years experience in strategic communications in Asia-Pacific. A corporate positioning, financial communications and crisis management specialist, Simon has worked extensively with clients in Mainland China, Hong Kong, Australia, Indonesia, Japan, Malaysia and Singapore and has a significant knowledge of market dynamics and how they affect organisations and their stakeholders in those markets. Simon has an extensive network of business relationships in the region and an in-depth understanding of industry sectors includes banking and financial services, agriculture, telecommunications, food and beverage, mining and resources and technology. Immediately prior to becoming a founding partner for the launch of WATATAWA, Simon was Regional CEO for Burson-Marsteller responsible for all of the firm’s operations across Asia-Pacific. He is at his best consulting at CEO and Board level and has done so for multinational and Asian companies, governments and other organisations.