WATATAWA Consulting Pte Ltd

What's WATATAWA?

WATATAWA is a Singapore-based management and communications consultancy with resources and capabilities in Asia's leading markets. We work across cultures, issues and industries and bring clients decades of experience in helping governments, financial institutions and private sector organizations manage communications issues and develop strategic business opportunities.

...and our name?

It's not a tribal name. Nor a battle cry. But it is a call to arms—coined from "Walk the Talk, Talk the Walk" and reflecting the reality that now, more than ever, stakeholders expect companies to do what they say, and say what they do. In fact, those that don't were the ironic inspiration for the creation of WATATAWA.

What's WATATAWA?
...and our name?

Why WATATAWA?

Because of our people. They are talented, creative, passionate and committed to our clients. We focus on doing exceptional work—work that sometimes may focus on the intangible but with results that always are tangible. What is also critical is that our work is about both thinking and doing. We are not satisfied with providing strategy unless we are integral to its successful implementation.

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What We Do

We provide strategy consultancy and compelling communications campaigns. We help clients converse with stakeholders in relevant and compelling ways. We help develop brands and products, address regulatory issues, implement organisational change, and achieve competitive advantage. We bring an external perspective, objectivity and integrity to bear in creating solutions that will resonate with stakeholders – and earn their trust. Read more about Our Services.

Why WATATAWA?
What We Do

CEO Bill Rylance talks about who we are, what we do
... and deciphers "the name thing".

Consider This...

Psy’s stylish lesson in “location branding”

Posted by WATATAWA on November 7, 2012

Suddenly Korea has an international profile – not built on its cool smartphones or much-better-than-before-cars; and certainly not the product of its ponderous Presidential Council on Nation Branding.

No it’s all down to a chubby young man singing while he pretends to ride a horse.

Well not quite all – because it would be unfair to suggest that Korea is a one-trick pony but, as The Financial Times pointed out last week, rapper Psy’s ”Gangnam Style” is “an unexpected godsend” to the country. Especially so, after years of economic growth and technological innovation haven’t managed to entirely banish the ghost of MASH.

Not since “Borat” and Kazakhstan – in a far more extreme and cruel satire (but one which ultimately has had an upside for that country) – has one man done so much to focus the spotlight on an entire nation.

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